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Privacy policy

Last updated 14 November 2026.

Who we are

Paper Hour is a paper-goods brand run by Marisol Was in Stockholm, Sweden ("we"). You can reach us at any time at hello@thepaperhour.com. We are the data controller for the personal data collected on this page.

What we collect

When you join the waitlist, we collect your email address. That is all we collect. This page sets no cookies and uses no tracking or analytics.

Why and on what legal basis

We use your email address to write to you when Paper Hour opens, and occasionally about the launch. The legal basis is your consent (Article 6(1)(a) GDPR), which you give when you submit the form.

Where it is stored

Your address is stored with our email service provider, Brevo (Sendinblue SAS), whose servers are located in the European Union.

How long we keep it

We keep your address until you ask us to remove it or until the waitlist is no longer needed, whichever comes first.

Your rights

You can withdraw your consent at any time, and you have the right to access, correct, export or delete your data. Email hello@thepaperhour.com and we will help. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).